90% AI, 10% Human
Machines have taken about ninety percent of the operational work in my own companies. These are the write-ups of that ninety percent — one piece of it at a time, with the scene, the number and the thing that broke.
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The Client You Forgot Bought From Someone Else
Deals are not always lost to competitors. On the customers who disappear because nobody remembered them in time, why discipline does not fix it, and the one question worth automating — plus the twenty-question trick for working out what "important" actually means to you.
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The 90% Trap
The dangerous failure is not the one an agent makes — it is the work that looks completed. Why I check almost nothing my agents produce, where that stops being safe, and why a lost conversation never shows up in any report.
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Your First Conversation With a Client Is No Longer Yours
One conversation in a hundred became a deal — while attention was spread evenly across all hundred. Why the value of an AI agent on incoming leads is not speed but filtering, what broke when I built one, and why an instruction is never a safeguard.
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90% AI, 10% Human
The founding text of this section. Roughly ninety percent of the operational layer can leave a company. What stays is the ten percent that was always the job — and the people who struggle are the ones whose sense of their own value is built on the ninety.